Use a clear family name and stable product code
A distributor needs consistent product information across the website, quotation sheet, catalogue and customer messages. When names, images, codes and variants differ, buyers can select the wrong item. Give each family a specific name such as LED strip, aluminium profile, ceiling light, outdoor wall light, touch switch or driver instead of a generic label. The translated name should identify the same product in every language. Use a stable product code to connect the image, product page, quotation and inquiry. When several variants belong to one family, keep them together and show size, colour or electrical choices inside the detail page instead of filling the main catalogue with near-identical cards.
- Use an accurate family name in every language.
- Keep one stable code across website and quotation.
- Group related sizes and colours on the detail page.
Match clear images to the product
The main image should clearly show the product being sold. Avoid supplier logos, contact details or unrelated text inside buyer-facing images. Additional images may show shape, installation context or variant differences without hiding the product. Use filenames and alternative text that follow the product name or code. An image should not imply that a finish, accessory or installation result is included when it is not part of the selected model. Clear and consistent images make the catalogue easier to scan and reduce mistakes when buyers share links.
Structure variants and specifications
On the detail page, group choices that genuinely belong to the same family. Depending on the product, these may include size, colour, CCT, voltage, LED density, length or another listed option. Each variant needs its own quantity in the inquiry. Specifications must remain model-specific: do not copy voltage, wattage, IP rating, dimensions, certification or packing information from a similar-looking product. When a detail has not been confirmed for the exact model, request confirmation during quotation instead of publishing an assumption.
- Show only genuine variants of one family together.
- Keep a separate quantity for each option.
- Use model-specific specifications only.
Connect every product to the enquiry workflow
A buyer should move from category page to product page and enquiry list without losing the model or language. Product links should preserve the selected language, and the inquiry cart should record code, options and quantity. Outreach should send the most relevant category or product link rather than only the homepage. Before publishing a new family, review every supported-language name, code, category, image, variants, specifications and inquiry link. Keep category cards concise and detailed parameters on the product page. YARLY Gold's catalogue follows this family-to-detail workflow, while its Applications section helps buyers find products for hotel, retail, home, office, outdoor and industrial use.